Data Scientist Job at Purple Drive, Pleasanton, CA

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  • Purple Drive
  • Pleasanton, CA

Job Description

Overview:

We are seeking a Senior Data Scientist with strong expertise in developing marketing models and Natural Language Processing (NLP) solutions. This role will focus on leveraging data-driven insights to optimize marketing strategies and enhance decision-making across the organization.

Key Responsibilities

  • Design, develop, and implement advanced predictive and marketing models to support business objectives.
  • Build and deploy NLP-based solutions for text analytics, sentiment analysis, and conversational AI.
  • Analyze large datasets to identify trends, patterns, and actionable insights.
  • Develop scalable algorithms and maintain model performance through continuous monitoring and improvement.
  • Communicate findings and recommendations to stakeholders through clear visualizations and presentations.
Required Qualifications

  • 10+ years of experience in Data Science or related field.
  • Strong proficiency in Python , R , or similar programming languages.
  • Expertise in machine learning , predictive modeling , and NLP techniques (e.g., text classification, topic modeling, embeddings).
  • Experience with marketing analytics and campaign optimization.
  • Familiarity with cloud platforms (AWS, Azure, or GCP) and big data tools.
  • Excellent problem-solving skills and ability to communicate technical concepts to non-technical stakeholders.

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