Job Description
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward looking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
The Tour Marketing Manager, Comedy, is a strategic partner to our artist agency and management partners. You will be responsible for the end-to-end development of comprehensive marketing campaigns for nationally booked comedy tours. In this role, you will bridge the gap between national tour strategy and local market execution, ensuring every show is supported by innovative, results-driven plans that drive ticket sales and amplify our artists' brands.
WHAT THIS ROLE WILL DO
Strategic Planning: Orchestrate national tour announcements and comprehensive ticket sales strategies in partnership with Live Nation Comedy promoters, ticketing, and artist management.
Media & Digital Strategy: Collaborate with central digital teams to tailor media plans and budgets based on fan behavior and audience insights specific to the comedy genre.
Lifecycle Marketing: Coordinate with CRM teams to develop and deploy high-impact email marketing strategies and fan retention programs.
Regional Integration: Lead communication with internal regional marketing teams to synchronize localized assets and promotional opportunities across all tour stops.
Budget Oversight: Allocate, monitor, and adjust multi-market advertising budgets to maximize ROI and respond to real-time sales data.
Stakeholder Management: Act as the primary liaison for approvals between artist teams and internal departments, ensuring all stakeholders are aligned on revisions and campaign pivots.
Sales Monitoring: Closely track daily ticket sales and proactively adapt marketing efforts to address low-performing markets or capitalize on high-demand "sell-outs."
Publicity & Grassroots: Coordinate pre-show and day-of-show press with independent publicists and manage localized grassroots/street team efforts through regional contacts.
WHAT THIS PERSON WILL BRING
Industry Expertise: 5+ years of marketing experience in live entertainment, specifically within comedy, touring, or agency environments.
Communication: Exceptional ability to present complex marketing concepts to high-level artist management and stay calm under the pressure of tour cycles.
Technical Proficiency: Strong command of G-Suite/Microsoft Office; experience with digital asset management systems and project management tools (e.g., Monday.com, Asana).
Analytical Mindset: Ability to collect information, define problems, and implement innovative solutions based on sales data and market trends.
Project Management: Outstanding organizational skills with a proven track record of meeting strict deadlines in a fast-paced environment.
Education: High school diploma required; Bachelor’s degree in Marketing, Communications, or a related field preferred.
BENEFITS & PERKS
HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH : 401(k) program with company match, stock reimbursement program
FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS : Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation for this position is:
$65,000.00 USD - $82,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
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Job Tags
Temporary work, Work at office, Local area, Worldwide, Flexible hours