Job Description

About Us

At Casago Smoky Mountains, we create exceptional guest experiences across premium short-term rental properties in East Tennessee. We’re professional, proactive, and proudly personal. As one of the fastest-growing vacation rental management companies in East Tennessee, we combine the energy of growth with a strong commitment to structure, service quality, and team support. As part of the national Casago network, we blend cutting-edge technology with deep local knowledge to deliver exceptional guest experiences and strong returns for property owners.

Position Overview

We're seeking a creative, energetic, and results-oriented marketer passionate about short-form video content to join our local team. You'll ideate, shoot, edit, and publish engaging TikToks, Instagram Reels, and YouTube Shorts on a near-daily basis to highlight our stunning Smoky Mountain properties, seasonal adventures, guest stories, and owner benefits. Your content will directly drive traffic and conversions to our websites: boosting direct guest bookings (to reduce reliance on OTAs) and generating leads from potential property owners interested in our management services. This on-site role allows you to film authentically in the mountains, collaborate closely with our team, and respond quickly to trends or opportunities.

Key Responsibilities

• Develop and execute a high-volume short-form video calendar (5–7+ posts/week across TikTok, Instagram Reels, YouTube Shorts)
• Shoot vertical video content on-location at our cabins (interiors, hot tubs, mountain views, fireplaces), local attractions (hiking trails, fall colors, Dollywood, wildlife), guest experiences, and owner testimonials
• Edit videos with trending audio, captions, text overlays, effects, and strong CTAs linking to our booking site and owner inquiry forms
• Optimize posts with Smokies-specific hashtags (#SmokyMountainsCabins #GatlinburgGetaway #PigeonForgeVacation #CasagoSmokies), geotags, and SEO-friendly captions to maximize reach and traffic
• Analyze performance metrics (views, engagement, link clicks, website referrals via Google Analytics) and refine strategies for better ROI
• Support integrated digital efforts: assist with paid social ads (Meta, TikTok), website content updates, email campaigns, and listing optimizations
• Engage with our community: monitor comments/DMs, encourage user-generated content from guests, and run local promotions/contests
• Report weekly on KPIs: follower growth, social engagement, website traffic from social channels, direct booking increases, and owner leads generated

Qualifications & Skills Required:

• Proven track record creating and producing short-form videos (TikTok/Reels/Shorts) with strong engagement or viral potential
• Hands-on video shooting and editing experience (CapCut, InShot, Premiere Rush/Pro, or similar tools); comfortable filming outdoors/in natural settings
• Deep familiarity with social media trends, algorithms, and best practices for travel/hospitality content
• Working knowledge of digital analytics tools (Google Analytics, Meta Business Suite, TikTok Analytics) and link tracking
• Passion for the Smoky Mountains – local knowledge of the area (attractions, seasons, hidden gems) is essential for authentic content
• Experience or understanding of the vacation rental industry (Airbnb, Vrbo, direct bookings, property management) preferred
• Self-motivated with strong organization to meet regular posting deadlines
• Bonus: Experience with paid ads, SEO, email tools (e.g., Klaviyo), graphic design (Canva), or photography
• Must live in or be willing to relocate to the Sevierville/Gatlinburg/Pigeon Forge area (reliable transportation required for on-location shoots)

What Success Looks Like:

• Steady growth in social followers, engagement, and virality
• Measurable increases in website traffic, direct bookings, and owner inquiries from social channels
• Content that strengthens Casago Smoky Mountains' local brand as the go-to for authentic, high-quality Smokies vacations

Why Join Casago Smoky Mountains?

• Be part of a growing, locally-owned team in one of America's top vacation destinations
• Daily inspiration from the mountains – film in real cabins and explore the Smokies for content
• Direct impact on business growth in a competitive, high-demand market
• Competitive salary + performance bonuses tied to traffic/bookings/leads
• Perks like access to properties for inspiration, local experiences, and collaborative team environment

To apply: Send your resume, links to your TikTok/Instagram/YouTube portfolio (short-form video examples), and a brief note on why you're excited to market Smoky Mountains rentals with Casago – on-site in Sevierville! Email to Nikki.bounds@casagosmokymountains.com.

Schedule & Work Location

• Status: Full-Time (40 hours per week).
• Work Model: Hybrid / Remote.
• Location Requirement: Must live locally within the East Tennessee area.
• Some weekday flexibility may be available based on operational needs and coverage planning; however, core schedule coverage is required.

Benefits

• $45,000 salary
• Paid Time Off (vacation, sick days, holidays).
• Health insurance and retirement savings options.
• Opportunities for career growth and professional development.

How to Apply

If you’re passionate about delivering excellent guest experiences while understanding the importance of operational performance and business results, we’d love to hear from you. Submit your application and resume to  Nikki.Bounds@CasagoSmokyMountains.com.

Equal Opportunity & Employment Disclosures

Casago Smoky Mountains is an Equal Opportunity Employer. Employment is at-will in accordance with Tennessee law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Pay: From $45,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Work Location: Hybrid remote in Sevierville, TN 37862

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