Job Description

Sales & Marketing Coordinator

The Sales & Marketing Coordinator plays a key role in supporting and advancing Lars Remodeling & Design's sales and marketing initiatives. This position partners closely with the Director of Marketing and Sales to plan, execute, and optimize marketing campaigns and sales operations.

The role has a strong focus on digital marketing execution, including email and SMS campaign management, marketing automation, and CRM optimization through HubSpot. The Sales & Marketing Coordinator will serve as an internal HubSpot power user, building workflows, managing contact segmentation, maintaining campaign reporting dashboards, and ensuring marketing and sales systems operate efficiently.

This role also is responsible for the design and production of marketing collateral and brand assets, ensuring consistency across all client-facing communications including proposals, brochures, presentations, and digital campaigns.

In addition to hands-on campaign execution and design work, the Sales & Marketing Coordinator drives process improvements, reporting insights, and cross-functional coordination to ensure marketing initiatives align with company goals, brand standards, and revenue objectives.

Duties and Responsibilities

• Assist in the development and execution of marketing campaigns, both digital and traditional, to promote Lars Remodeling & Design's services;
• Manage content across social media platforms (Instagram, Facebook, Pinterest, etc.), ensuring consistency with the brand voice and aesthetics;
• Monitor social media engagement, respond to comments, and track performance metrics to optimize content strategies;
• Video content creation;
• Collaborate with the design team to create marketing materials, including brochures, newsletters, email campaigns, and blog posts;
• Assist in planning and organizing promotional events, tradeshows, and open houses to increase brand awareness;
• Work closely with the sales and design teams to ensure that marketing materials align with company goals and client needs;
• Conduct market research to identify trends, competitor activity, and potential growth opportunities;
• Coordinate the production of video content, photography, and promotional materials for the website and marketing initiatives;
• Track and report on marketing campaign performance using analytics tools (Google Analytics, social media insights, etc.);
• Assist with email marketing campaigns and ensure consistent communication with existing and potential clients; and
• Website management and audits along with online reputation management.

Marketing Strategy & Campaign Management (45%)

Serve as a strategic partner to the Director of Marketing and Sales on marketing campaign planning, execution, and performance tracking.

Lead the planning, creation, and execution of email and SMS marketing campaigns, including segmentation, scheduling, automation, and performance analysis.

Act as the company's HubSpot platform expert, building and managing:

• Marketing automation workflows
• Lead nurturing sequences
• Contact segmentation and list management
• Campaign tracking and attribution
• Sales pipeline reporting and dashboards

Analyze marketing performance data and CRM reporting to identify trends, opportunities, and areas for improvement, providing actionable recommendations.

Maintain and update website content to ensure accuracy, SEO alignment, and consistency with brand messaging.

Coordinate internal and external marketing initiatives including events, promotions, product launches, and sales campaigns.

Support and execute multi-channel marketing campaigns, including email marketing, SMS, social media, blogs, press releases, and digital advertising.

Ensure brand consistency across all marketing channels and customer-facing materials.

Creative & Marketing Collateral Development (25%)

Design and produce high-quality marketing materials including:

• Brochures
• Sales presentations
• Client proposals
• Product sheets
• Email graphics
• Social media graphics
• Spec Books
• Event materials and promotional assets

Maintain and organize a centralized library of marketing collateral and brand assets.

Ensure all marketing materials adhere to brand guidelines and maintain a high level of visual quality and professionalism.

Collaborate with internal teams and external vendors to develop creative assets that support marketing and sales initiatives.

Oversee ongoing updates and quality control of all sales and marketing collateral.

Sales Operations & Client Experience (20%)

• Oversee CRM data integrity, reporting, dashboards, and sales pipeline tracking
• Act as a liaison between prospective clients, sales team, and internal departments to ensure a seamless customer experience
• Provide advanced screening of prospective clients, gathering detailed project and budget information
• Coordinate and optimize scheduling for design consultations and internal meetings
• Develop and maintain sales and marketing dashboards to support leadership visibility into campaign performance and pipeline activity. Identify opportunities to improve sales workflows, documentation, and communication processes

Administration & Team Support (10%)

• Provide administrative support to sales and marketing teams, including scheduling, documentation, and correspondence
• Oversee document management, ensuring contracts, project files, and marketing assets are accurate and accessible
• Maintain and monitor company collateral, business cards, literature, and all sales collateral
• Ensure professional handling of incoming calls and visitors, modeling excellent customer service standards
• Support daily showroom opening procedures and operational readiness when needed

Other Duties

This job description is not intended to be a comprehensive list of all duties. Additional responsibilities may be assigned as business needs evolve.

Qualifications

Company Culture & Values

• Demonstrates a positive, professional, and proactive attitude
• Embraces teamwork, collaboration, and mutual respect across all departments
• Approaches challenges with a solutions-focused mindset
• Represents the company's values in interactions with clients, partners, and coworkers
• Adapts well in a fast-paced environment while maintaining composure and professionalism

Key Skills & Competencies

• Strong marketing operations and campaign management skills
• Exceptional written and verbal communication
• High level of professionalism and confidentiality
• Ability to manage multiple priorities and deadlines independently
• Strategic thinker with strong attention to detail
• Customer-focused mindset with strong interpersonal skills
• Team-oriented with the ability to work cross-functionally

Experience

• 2-3+ years of marketing experience-real estate, architecture or residential construction experience preferred
• Proficient in Adobe InDesign-Familiarity with the Adobe Creative Suite (Illustrator/Photoshop) is preferred, and/or the ability to learn the basics
• Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word)
• A hands-on approach to problem-solving
• Excellent written and oral communication skills
• Excellent project management and organizational skills
• Proven ability to work across a wide array of different audiences, personalities, and experience levels
• Ability to successfully partner with both internal and external resources to build marketing content and marketing activities.
• Self-motivated but works well in group environment
• Enthusiastic individual with a strong desire to learn and expand their marketing expertise
• Detail oriented, self-starter, able to set priorities and handle multiple projects at any given time, and comfortable working in a fast-paced environment on a team or independently
• Positive attitude with a strong sense of ownership and accountability
• Collaborative team player who contributes to a respectful and supportive work environment
• Resilient and adaptable, with a willingness to learn and grow

Equipment & Applications

• High proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint, SharePoint)
• Working knowledge of standard office equipment
• Experience with software including:
• Adobe Photoshop
• PDF-XChange
• Builder

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