Job Description

We’re seeking a results-driven Senior Marketing Manager to lead high-impact marketing initiatives that directly drive revenue growth. You’ll develop marketing strategies and campaigns that generate demand, fuel sales pipeline, and increase retention for our industry-leading B2B SaaS platform. In addition to leading a team of marketers and vendors, you’ll work closely with our management, sales, product, and customer success teams, ensuring functional alignment and overseeing followup. This hands-on role is ideal for a skilled marketer who’s eager to showcase their leadership skills, sets a high bar for performance, and holds themselves and others accountable to measurable results.

Core responsibilities

• Lead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, etc.
• Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentiment
• Identify opportunities to optimize full-funnel marketing engine across the entire customer lifecycle—from awareness and conversion to retention and loyalty
• Collaborate with product management to define positioning, messaging, and launch plans
• Analyze performance data to make fast, informed decisions and continuously improve ROI
• Deliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomes
• Build strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motions
• Coach, mentor, and raise the bar for junior team members and colleagues

What we’re looking for

• 7+ years B2B marketing experience, ideally in SaaS
• Deep understanding of demand generation, GTM strategy, and sales alignment
• Proven track record of pipeline and revenue growth contribution
• Leadership presence with the ability to motivate and hold people accountable
• Takes ownership of outcomes, not just activities
• Sets high standards for performance and execution
• Continuously seeks ways to improve results, efficiency, and impact
• Self-motivated, comfortable operating with ambiguity

Key skills & competencies

• Excellent written and verbal communication
• Strong project management and prioritization skills
• Prior experience managing budgets, vendors, or small teams

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