Marketing Manager Job at AccuLynx, Chicago, IL

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  • AccuLynx
  • Chicago, IL

Job Description

We’re seeking a results-driven Senior Marketing Manager to lead high-impact marketing initiatives that directly drive revenue growth. You’ll develop marketing strategies and campaigns that generate demand, fuel sales pipeline, and increase retention for our industry-leading B2B SaaS platform. In addition to leading a team of marketers and vendors, you’ll work closely with our management, sales, product, and customer success teams, ensuring functional alignment and overseeing followup. This hands-on role is ideal for a skilled marketer who’s eager to showcase their leadership skills, sets a high bar for performance, and holds themselves and others accountable to measurable results.

Core responsibilities

  • Lead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, etc.
  • Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentiment
  • Identify opportunities to optimize full-funnel marketing engine across the entire customer lifecycle—from awareness and conversion to retention and loyalty
  • Collaborate with product management to define positioning, messaging, and launch plans
  • Analyze performance data to make fast, informed decisions and continuously improve ROI
  • Deliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomes
  • Build strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motions
  • Coach, mentor, and raise the bar for junior team members and colleagues

What we’re looking for

  • 7+ years B2B marketing experience, ideally in SaaS
  • Deep understanding of demand generation, GTM strategy, and sales alignment
  • Proven track record of pipeline and revenue growth contribution
  • Leadership presence with the ability to motivate and hold people accountable
  • Takes ownership of outcomes, not just activities
  • Sets high standards for performance and execution
  • Continuously seeks ways to improve results, efficiency, and impact
  • Self-motivated, comfortable operating with ambiguity

Key skills & competencies

  • Excellent written and verbal communication
  • Strong project management and prioritization skills
  • Prior experience managing budgets, vendors, or small teams

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