Job Description

Event Sales Director

The Sales Director, Events is responsible for driving group, corporate, and event revenue for one or more Rise Brands locations within a designated market. This role owns the local sales pipeline, manages key corporate and repeat accounts, and ensures seamless execution of booked business in partnership with on-site Operations teams.

This position balances hands-on selling with relationship management and coordination, serving as the primary point of contact for larger or higher-value event clients. The ideal candidate is commercially driven, guest-focused, and energized by converting interest into memorable, on-brand experiences.

Key Responsibilities

Market Sales & Revenue Ownership

• Own and execute the events and group sales strategy for one location or a small group of locations.
• Drive revenue through corporate events, buyouts, team outings, celebrations, and brand activations.
• Manage a personal book of business while actively prospecting new local and regional accounts.
• Meet or exceed monthly and quarterly sales goals, conversion targets, and revenue KPIs.

Corporate & Key Account Management

• Serve as the primary relationship manager for corporate, agency, and repeat clients within the market.
• Handle larger, more complex, or high-value event inquiries and negotiations.
• Identify opportunities to grow accounts through repeat bookings, upsells, and multi-visit agreements.
• Partner with the Sales Director on enterprise accounts when applicable.

Sales Execution & Guest Experience

• Lead the full sales lifecycle: inbound inquiry response, proposal development, site tours, contract execution, and post-event follow-up.
• Collaborate closely with Operations and venue leadership to ensure events are executed accurately and profitably.
• Act as the escalation point for event-related guest issues, ensuring strong client satisfaction and retention.
• Maintain accurate event details, pricing, and communication to ensure a seamless guest experience.

Sales Operations & CRM Management

• Manage and maintain accurate CRM records, including pipeline activity, forecasting, and client communications.
• Track performance metrics and identify opportunities to improve conversion and revenue per event.
• Follow established sales processes, pricing guidelines, and brand standards.

Local Partnerships & Market Presence

• Build relationships with local businesses, planners, and community organizations to drive new leads.
• Support local marketing efforts, networking events, and on-site activations that generate sales opportunities.
• Represent Rise Brands as a local brand ambassador in the community.

Required Knowledge, Skills & Experience

• Bachelor's degree in Business, Marketing, Hospitality, or related field preferred.
• 35+ years of sales experience, preferably in hospitality, entertainment, events, or experiential venues.
• Proven ability to close business and manage corporate or group accounts.
• Strong communication, negotiation, and presentation skills.
• Highly organized with strong follow-through and attention to detail.
• Comfortable working in a fast-paced, guest-focused environment with multiple priorities.
• Collaborative mindset with the ability to work closely with venue leadership and cross-functional partners.
• Proficiency with CRM systems and sales reporting.
• Willingness to work evenings and weekends as needed to support events.
• Ability to travel locally or regionally between assigned locations.

Supplemental Pay

• Commission pay

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k)
• 401(k) matching
• Employee discount

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