Objectives of this role
Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
Executing link-building activities to ensure quality links from reputable sources.
Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.
Your tasks
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
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