Job Description

• A highly collaborative in-house marketing team supporting a multi-location, service-based business with a strong focus on digital performance, lead generation, and customer experience.
• A decentralized operating environment where local markets have unique needs, creating a meaningful opportunity to influence both enterprise strategy and branch-level execution.
• A hands-on marketing function that owns much of the work internally, while selectively leveraging outside vendor support where it adds value.
• A group that is evolving and refining the structure of its digital organization, creating an opportunity for this person to step into a visible role with real ownership and influence.

• The opportunity to take ownership of website performance, SEO, GEO, lead generation, and digital experience across a complex multi-entity environment.
• A highly visible seat within the marketing organization, partnering closely with senior leadership on both strategic direction and day-to-day execution.
• Broad cross-functional exposure with teams across IT, product, HR, and field operations, giving this role influence well beyond traditional SEO ownership.
• The chance to make a measurable impact in an environment where strong digital infrastructure, local search visibility, and conversion performance directly affect growth.
• A culture that values transparency, collaboration, shared planning, and people who can balance strategy with execution in a practical, business-minded way.

• On-site 4 days a week in Charlotte, NC

• Lead the strategy, execution, and ongoing optimization of websites, SEO, AIO/GEO, local search, and digital performance initiatives across a multi-location business.
• Manage website and MarTech infrastructure, including tagging, tracking, reporting, CRM/CDP integrations, and overall digital setup needed to support performance marketing and customer experience.
• Partner closely with paid media, content, IT, product, and branch stakeholders to improve conversion paths, landing pages, lead flow, and user experience.
• Oversee tools and platforms tied to web and search performance, including analytics, search console, local listings, and related optimization technologies.
• Establish process, prioritization, QA standards, and project management discipline across web and SEO efforts while helping lead and develop a small supporting team.

• Proven experience leading SEO in a multi-entity, multi-brand, or agency environment.
• 5+ years of SEO expertise is required, including technical SEO, local SEO, and a clear understanding of how organic search ties to lead generation and revenue performance.
• Experience with AIO, GEO, geo-targeting, CRM platforms, and broader digital infrastructure, with the ability to connect systems, data, and user journeys effectively.
• Experience with Google Search Console and Google Analytics is required
• Comfortable working cross-functionally with both technical and non-technical teams, including IT, product, marketing, and field or branch leadership.
• Background in home services, private equity-backed, or similarly fast-moving growth environments is helpful, but the strongest fit will be someone who is both strategically strong and execution-oriented.

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